About
Join us for an insightful webinar designed to help small and medium enterprises (SMEs) explore the opportunities and challenges of using tradeshows to break into new markets. The webinar will feature speakers sharing practical advice and real-world experiences in maximizing tradeshow participation.
Hear practical advice on leveraging tradeshows for business growth, including managing expectations, enhancing brand visibility, and evaluating the advantages and challenges of exhibiting whether independently or as part of a larger stand.
Topics Covered
- The realistic benefits tradeshows can offer businesses
- How to determine your return on investment (ROI) for tradeshows
- Pros and cons of co-exhibiting versus exhibiting individually
- Why participate in tradeshows in the first place
- Managing expectations and building brand presence
Facilitator
Karen Schilling - ACT Defence and Advanced Technology Industry Advocate
Panellists
Our speakers will share their first-hand experiences and strategies when attending tradeshows, offer insights into accessing new markets and describe what they value when engaging with businesses at these events.
Susan McGinty, Founder & CEO Asstembly
Ben Westgarth, CEO & CTO, Department 13
Nick Chapman, Founder, Owner & CEO, Parbery
Andrin Tomaschett, Production Lead, Infinity Avionics
Register Here.
