Exporting can unlock new markets, new customers and new revenue streams but success rarely happens by accident.
Many businesses receive overseas enquiries and assume they are ready to export. The reality is that sustainable international growth requires far more than simply finding a customer overseas. It requires operational capability, financial readiness, compliance awareness, scalable systems and a clear understanding of risk.
This practical workshop has been developed specifically for ACT businesses looking to assess their export readiness, identify capability gaps and build a realistic pathway towards international growth.
What You'll Learn
During this interactive workshop you will explore:
- Export readiness fundamentals
- Market selection and international opportunity assessment
- Export capability and operational readiness
- Risk management and supply chain resilience
- Export compliance and documentation requirements
- Market entry strategies and growth pathways
- Pricing, cash flow and international expansion planning
- Available export support programs and resources
The workshop also explores real-world examples of businesses that succeeded and failed when expanding internationally, providing practical lessons that can be applied immediately.
Practical Workbook Activities
Participants will complete a comprehensive Export Readiness Workbook including:
✓ Export SWOT Analysis
✓ Export Readiness Diagnostic Assessment
✓ Export Capability Heat Map
✓ Market Entry Strategy Radar
✓ Export Pricing Model Builder
✓ Export Journey Mapping Tool
✓ Overseas Buyer Validation Checklist
✓ 90-Day Export Action Plan
These activities are designed to help you identify strengths, uncover risks and prioritise actions for international growth.
Who Should Attend?
This workshop is ideal for:
- ACT small and medium businesses considering exporting
- Businesses that have received overseas enquiries
- Service providers exploring international markets
- Product-based businesses seeking export opportunities
- Founders, directors and business development leaders responsible for growth
What You'll Leave With
By the end of the session you will have:
- A clearer understanding of your export readiness
- Visibility of key capability gaps and business risks
- Practical tools to assess international opportunities
- A personalised export action plan
- Greater confidence in your next steps towards exporting
Whether you are exploring exporting for the first time or looking to strengthen your international growth strategy, this workshop provides practical insights, tools and frameworks to help you move forward with confidence.
What Makes This Workshop Different?
Most export workshops focus on opportunities.
This workshop focuses on capability.
Rather than simply discussing overseas markets, we help businesses assess whether they have the systems, resources, compliance knowledge and operational capability needed to support sustainable international growth.
Participants complete practical exercises throughout the session and leave with a personalised assessment of their export readiness.
Included Resources
All attendees receive access to:
- Export Readiness Workbook
- Export Capability Assessment Tools
- Market Entry Strategy Planning Tools
- Export Pricing Templates
- Buyer Validation Checklists
- Export Journey Mapping Resources
- 90-Day Export Action Plan Framework
- Export Resource Guide and Government Support Links
Presenter
Presented by Bianca Flint, Director of OneSource Customs & Logistics.
Bianca brings extensive experience across international trade, customs compliance, freight forwarding, logistics, exports, imports, warehousing and supply chain management, helping Australian businesses navigate international trade and growth opportunities.
Parking and arrival instructions
Parking
- Building name: City West Car Park
- Address: 1 Allsop Street
- Parking rate: $4 per hour
- Walking directions: Once parked, walk over to 1 Moore Street
Arrival
- Building name: Canberra Innovation Network
- Address: Level 5, 1 Moore Street
- Arrival: Come up the lifts to Level 5, and arrive at the Level 5 lift foyer.
- Walk along to the Events Room on Level 5, or call 0429 864 884 if needed
Nearby public transport
- Bus: City interchange, Platform 1
- Light rail: Alinga Street light rail station
Registrations
https://events.humanitix.com/are-you-export-ready-diagnosing-capability-gaps-and-next-steps
